ABOUT US
ADIRA: Weaving Dreams, One Stitch at a Time
At ADIRA, we believe that true elegance lies in more than just what you wear—it lives in the stories behind what you carry.
Every handcrafted batwa and potli we create is a beautiful blend of tradition, craftsmanship, and purpose.
Our journey began with a single belief: that every woman deserves the chance to shine. We work with women from underprivileged backgrounds, teaching them the timeless arts of crochet and beadwork. With each thread they weave and every bead they place, they are not just creating accessories—they are shaping new lives filled with hope, dignity, and independence.
These women pour their hearts into every piece, transforming their strength and resilience into stunning works of art. And ADIRA becomes more than a brand—it becomes their voice, their platform, and their path to empowerment.
When you carry an ADIRA creation, you carry a story. A story of courage. A story of transformation. A story of a woman who dared to dream.
Our Mission
By 2035, our goal is to train and empower at least 10,000 underprivileged women across India—equipping them with the skills, confidence, and support they need to become economically and emotionally independent. We strive to help them live lives filled with dignity, self-respect, and strength, while enabling them to support their families and communities.
Our Impact
Every purchase you make at ADIRA supports this mission.
Your choice helps a woman take a step toward a better future—filled with pride, purpose, and possibility.
You're not just buying a handcrafted accessory.
You're joining a movement.
You're empowering women.
You're carrying a legacy.