ABOUT US

Adira: Weaving Dreams, One Stitch at a Time

At Adira, we believe that true elegance lies in more than just what you wear—it lives in the stories behind what you carry.
Every handcrafted batwa and potli we create is a beautiful blend of tradition, craftsmanship, and purpose.

Our journey began with a single belief: that every woman deserves the chance to shine. We work with women from underprivileged backgrounds, teaching them the timeless arts of crochet and beadwork. With each thread they weave and every bead they place, they are not just creating accessories—they are shaping new lives filled with hope, dignity, and independence.

These women pour their hearts into every piece, transforming their strength and resilience into stunning works of art. And Adira becomes more than a brand—it becomes their voice, their platform, and their path to empowerment.

When you carry an Adira creation, you carry a story. A story of courage. A story of transformation. A story of a woman who dared to dream.

Our Mission

By 2035, our goal is to train and empower at least 10,000 underprivileged women across India—equipping them with the skills, confidence, and support they need to become economically and emotionally independent. We strive to help them live lives filled with dignity, self-respect, and strength, while enabling them to support their families and communities.

Our Impact

Every purchase you make at Adira supports this mission.
Your choice helps a woman take a step toward a better future—filled with pride, purpose, and possibility.

You're not just buying a handcrafted accessory.
You're joining a movement.
You're empowering women.
You're carrying a legacy.

Adira — Crafted with love, worn with pride.

Know More

1. What is Adira?

Adira is a social-impact brand that creates handcrafted batwas and potlis using the traditional arts of crochet and beadwork. Each product is made by women from underprivileged backgrounds, empowering them with skills, income, and dignity.

2. Who makes the products at Adira?

All our creations are handmade by talented women artisans who have been trained through our empowerment programs. They come from underprivileged communities and are now building better lives through their craft.

3. Are all Adira products handmade?

Yes, 100%! Every Adira batwa and potli is lovingly handcrafted using crochet and beadwork techniques, which makes each one truly unique.

4. How does my purchase help empower women?

Every purchase you make directly supports a woman artisan’s livelihood. It helps fund training programs, provides fair wages, and contributes to our mission of making 10,000 women economically and emotionally independent by 2035.

5. Where are Adira products made?

Our products are made in India, across small communities where we run skill development and training workshops for women. We are proud to keep our roots grounded in Indian traditions and craftsmanship.

6. Can I gift Adira products?

Absolutely! Our handcrafted potlis make thoughtful and elegant gifts for weddings, festivals, birthdays, or any special occasion. You can also request custom packaging or a personalized message during checkout.

7. Are the colours and designs customizable?

We offer a selection of signature designs and limited-edition collections. For bulk or special event orders (like weddings or corporate gifting), we may be able to accommodate colour or design preferences. Please contact us for more details.

8. Do you ship internationally?

Currently, we ship across India. International shipping is in the works and will be launching soon. Stay tuned or sign up for our newsletter to be notified!

9. How do I care for my Adira potli?

Since our products are handmade and delicate, we recommend gentle spot cleaning only. Keep away from direct moisture and store in the dust bag provided to maintain its beauty.

10. How can I support Adira beyond making a purchase?

We love that you're interested in doing more! You can support us by sharing our story, following us on social media, or even collaborating as a volunteer, partner, or donor. Reach out—we’d love to hear from you!